Directional Menswear Concept | Lowri Isaac | Level 5

I have chosen to design a capsule collection for a brand called Private White VC. The brand pays homage to it’s namesake WW1 hero; Private White. Many items are based on classic wartime pieces, updated with added functionality and detail for the modern man. The designs are very much influenced by Private Jack White’s wardrobe and classic military garments.

Due to the heritage of the brand it has led me to look at World War 1 in perspective to my family which I have found very interesting. I will be taking inspiration from family pictures during the period to influence my designs and details such as epaulets, as well as taking inspiration from artefacts of the period and Air raid maps.

By Lowri Isaac

Fashion Design Student | Level 5


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